'The last call'. This is the title of the series. It comes from the saying, not yet sufficiently widespread of:
"When we do not have a euro to eat, we will always have a penny to make the last call."
It is a call to attention to how technology is being introduced everywhere in a massive and uncontrolled way and how traditional life and communication pushes. If it is not also used to level the social differences, but rather the opposite, it just makes them widen...